Looking to learn how to sell on Amazon FBA as a beginner?
This post provides an easy to follow step-by-step tutorial.
This one post on how to sell on Amazon FBA for beginners is all you need to go from a beginner at selling on Amazon FBA to an expert.
Should you apply the principles in this post, you are bound to make six figures in your Amazon FBA business.
It does not matter your level of experience at the moment, whether you’re just starting out as a beginner or you ready have your store, you’ll surely find this post helpful.
This post will cover everything that you need to be successful selling simple products on Amazon FBA.
Before we actually get started, I’d like to invite to a free live training on Amazon FBA.
This is a free live training that takes you by the hand and give you over the shoulder experience on how to sell on Amazon.
- 1 What Is Amazon FBA?
- 1.1 How Does Amazon FBA Works?
- 1.2 Pros and Cons of Selling on Amazon FBA
- 1.2.1 Pros of Selling on Amazon FBA
- 1.2.2 Cons of Selling on Amazon FBA
- 2 Step-by-Step Tutorial on How To Sell on Amazon FBA for Beginners
- 3 Introductory Amazon FBA Course
- 4 My Final Verdict
What Is Amazon FBA?
Amazon FBA is Amazon’s Fulfillment by Amazon Service.
It is a business model in which you leverage Amazon reach, influence, brand and authority to sell physical products.
In this business model, you simply take your product to Amazon’s warehouse and list that product on Amazon. In return, Amazon will help you to sell your product, take out their well-deserved fee and gives you the balance.
How Does Amazon FBA Works?
It is simple!
You simply create a seller account on Amazon, list your product on Amazon and send it to any of Amazon’s ware house closer to you.
When an order is made for your product on Amazon, Amazon will do the fulfillment on your behalf.
This means that Amazon will package and send the product to the customer from their warehouse.
Amazon will then take out their fee from the product cost when a sale is made for doing most of the job for you and then pay you the balance.
That is simply how the Amazon FBA business model works.
Pros and Cons of Selling on Amazon FBA
Despite the huge potentials inherent in the Amazon FBA business, there are certain road blocks you must know.
Amazon FBA it just like any other business with its own ups and down.
Pros of Selling on Amazon FBA
#1. Ability To Leverage Amazon’s Huge Customer Base
This is one major advantage of selling on Amazon FBA.
You get to tap into tens of millions of Amazon customer base in a snap.
You don’t need to go around looking for people to buy your product as Amazon already have the customers that you want.
It does mean that you don’t need to do too much marketing to get customers and buyers for product.
Now compare that to shopify where you need to run marketing campaigns via Facebook ads, Instagram ads and Google ads, you will agree that selling on Amazon FBA is the best.
#2. All Fulfillment Done By Amazon
Selling on Amazon FBA is like a done for you business.
This business model comes like business in a box.
After you have sent your product to Amazon warehouse, most of the heavy lifting is then handled by Amazon without you lifting a finger.
Whether it’s one or a thousand orders in a day, Amazon will do the fulfillment all on your behalf.
#3. No Need For A Website
This business model does not in any way require you to start a blog or a website.
Selling on Amazon FBA requires you to sell through Amazon website by listing your product on Amazon.
Even if you don’t know how to create a website, with selling on Amazon FBA there will be no need to pay a programmer to create one for you.
#4. No Need To Accept Payment
This is another benefit of selling on Amazon.
When compared to shopify or other drop shipping business models where you handle payment collection, Amazon collects payments on your behalf.
Charge backs and refunds are also handled by Amazon all on your behalf.
With this, you don’t need to put your credit card or PayPal account at risk due to multiple charge backs and refund requests from buyers.
#5. Leveraging Amazon’s Brand
If you’re to sell on shopify or other drop shipping platforms like Woocommerce, you will definitely experience trust issues from buyers.
Some potential customers will be unwilling to put in their credit card information on your store because of lack of trust.
But with Amazon, all of that is automatically put to rest and taken care of.
The Amazon brand automatically takes away that fear, thereby leading to more sales for your product.
Cons of Selling on Amazon FBA
Just as it is with every business, the Amazon FBA business model comes with its own demerits and challenges.
Some of the cons associated with this business model are:
#1. It Takes Money To Start
Even though that some people expects to start a business with no money, Amazon FBA business requires some amount of money to start.
It is true that there are some businesses you can start with no money or inventory, this is not the case with the Amazon FBA business model.
You will need to pay your supplier to make your product and pay your freight forwarding company to ship the same product to Amazon warehouse
While most people are attracted to shopify or drop shipping because of its low entry barrier, these businesses are already saturated and still requires some money to be spent before seeing any result.
#2. It Takes Time To See Results
Amazon FBA is totally not a get quick rich scheme.
With Amazon FBA, it does take some time to start making money.
It takes time to source for products, make those products and ship the products into America on to Amazon’s warehouse.
And we are talking of a time duration of not less than 30 – 60 days at least.
Even when your product is listed on Amazon, it will also take some time before you start making significant amount of money from your Amazon FBA business.
#3. Being At the Mercy of Amazon
By selling on Amazon, you’re relying on a third party for your business.
And because Amazon is the big player here, they literally have the edge over you.
Amazon can shut down your account for policy or terms and condition violation.
When such happens, just over night, you have lost your business.
Even though one major way to get around this is to own multiple accounts, you can’t totally run away from this kind of scenario.
Step-by-Step Tutorial on How To Sell on Amazon FBA for Beginners
Selling on Amazon FBA for beginners is not a complicated task if you know the major details that are involved in the whole process.
Most blog post and YouTube videos online seems to make the whole process to look like an uphill task.
But this post will reveal to you on a step-by-step basis on how to sell on Amazon FBA for beginners.
Without much ado, let’s get started…
1. Product Research
Product research is the very first thing you must do if you want to start selling on Amazon FBA.
Amazon FBA product research is basically how you find products on Amazon with the follow criteria:
- Low reviews
- High demand
- Low supply
- Light weight
- Not breakable
- Items that can be given out as gift
The above factors are what you must consider when doing product research for Amazon FBA as a beginner.
One of the best ways to find these types of products is to use a tool called ZonBase.
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ZonBase is by far the best Amazon FBA product research tool.
ZonBase is the tool with the most number of Amazon products in its database.
Just inside of ZonBase, we’ll be using “ZonResearch”.
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ZonResearch is the best tool that allows you to sort through all of the categories on Amazon in a single snap.
Inside of ZonResearch, let’s choose a category, for example “Home & Kitchen”.
For pricing, we are going to set a minimum price of $13. With Amazon, $13 is the minimum price you can sell a product and still make a significant amount of money.
Reviews: We just set it to a maximum of 100 reviews. Reason being that we don’t to see products with lots of reviews. Those kind of products will be difficult to compete with as a new seller.
Monthly Revenue: we don’t want to see products that are already doing millions of dollars a month. These million dollar product are backed with a huge marketing budget that you may not have as a new seller. So we’re going to set the monthly revenue to a minimum of $7,000 and a maximum of $30,000.
After setting the above filters, you then hit the “Search” button.
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What will happen is that ZonBase will go out and sort through the millions of products on Amazon and return results based on the filters selected.
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At this point, you then go through the result and open up a bunch of the products up.
After opening the products up, you then find the main or broadest keyword for the product you want to research. In this case, it is “balloon pump kit”
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Take that keyword and perform a search for it in “All Departments” section on Amazon.
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The reason for this is that sometimes you’ll find one product that is good, but when compared to other similar products on Amazon, the completion will be high.
Once on the search result page, the next thing to do is run the ZonBase Chrome Extension.
The ZonBase chrome extension will go and search the whole products ranking on page of Amazon for the product you just searched for and give you a lot more information about the top ranking products.
- Average revenue
- Average review
- Average unit price
- Average unit sold
- Individual revenue and price of each product
- Individual number product review
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That is how you laser target on the product you want to sell using the ZonBase Amazon FBA product research tool.
From this point, you then apply some crazy Amazon FBA product research techniques for you to be able to finally pick the product you want consider selling.
To see how to use ZonBase, this post cover the best crazy Amazon FBA product research techniques for beginners.
You’ll learn how to be an expert in product research for Amazon FBA using ZonBase in just one blog post.
2. Find A Supplier
When you are done with product research, the next thing to do is to find a supplier for your product.
A supplier is simply the person who will make the actual product that you have found and want to sell on Amazon.
There are several places where you can hook-up with a supplier to make your product. Places like
If you are in the USA, there is a supplier called Thomasnet.
But the largest and most common of them all is Alibaba. This is where most Amazon FBA sellers do source their suppliers from.
On Alibaba, let’s assume you’re searching for a product called “Scratch off map”
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Please do change the “Products” in the search bar of Alibaba to “Suppliers”. That is very important because if you leave it at products, what you will find is that one supplier may list a bunch of products.
So when you you’re contacting those listings to get pricing, it will be that the supplier will be replying to you since that supplier owns those listings.
But when you change it from “Products” to “Suppliers” the results shown will be for individual suppliers.
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When you have done that, here are a bunch of things that you should look out for:
Years in Business: You should watch out for those who has been long in business. This simply means that they have more experience doing business.
Trade Assurance: This is more like an Escrow thing i.e. until you confirm receiving the product, the supplier will not get paid. This means that if you pay through Alibaba, you’ll have some form of protection.
Total Revenue: You want to be dealing with a company that has done a lot of actual transactions.
Trades in the last six months: You must also look out for suppliers that has done a lot of sales recently. Thankfully, Alibaba will show you the number of transactions a company has done in the last six months.
Once you’ve found some companies that you may want to work with, open them up and still carry out a due diligence check on them.
3. Contacting Suppliers
After narrowing down to the suppliers that you will want to work with, just send them a message through Alibaba messaging platform.
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Tell them about the product that you want to sell and the specification that you want. Don’t also forget to ask them how much per unit they can sell to you.
Try to contact at least three different suppliers and get quotes from them. What you will notice is that the prices from the suppliers will often times vary from each other.
When you get the pricing per unit from the suppliers, don’t just accept it. Try hard to negotiate down the price. This is because these suppliers are marketers like yourself so they actually expect you to negotiate.
If you negotiate properly, you can beat down the initial price to about 60 – 70% down.
4. Creating Your Listing
This is done on Amazon seller platform called Amazon Seller Central.
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On Amazon Seller Central, you create your actual listings and manage all of your seller tools.
Let’s say you want to sell a scratch off map, what you’ll do is to search for that on Amazon. You the skip all the sponsored listings and go to the first organically ranking product.
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When you are making your own scratch off map listing, what you’ll simply do is to model after that first organically ranking product.
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Look at the keywords that was used in their title and how their description is laid out, and simply do something similar to what is already working.
The easiest and fastest way to go about this is to grab the URL link of that listing from the address bar and head over to ZonBase.
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Inside of ZonBase, there is a tool called Reverse ASIN
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Click on Reverse ASIN, paste in the URL of the first organically ranking product that you copied and click on the “NEXT” button.
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When that is done, ZonBase will first import that product, then you click on “ANALYZE”.
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ZonBase will analyse and come up with all the keywords that the product has in its listing that is helping it to rank organically as the number one product and driving all the sales for that product.
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Having seen all the keywords that is helping the product to rank and driving it sales, the next thing to do is to copy and use all of those keywords in your own listing.
5. Get Reviews and Launching Your Product
The best way to get reviews as an Amazon FBA seller who is a beginner is through Amazon’s Early Reviewer Program.
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Amazon knows that it is usually hard to get those first reviews especially if you are beginner with little marketing budget to support your product listing.
The Amazon Early Reviewer Program is a great deal in my own opinion if you will ask me.
Once you get those reviews through the Early Reviewer Program, the next thing to do is to actually launch your product.
Inside of ZonBase, there is a tool called PageOne.
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PageOne is a way that ZonBase allows you to launch your product using some advance strategies, artificial intelligence, machine learning and some things on the backend that can actually get your product from page nothing unto page one on Amazon.
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Look at it this way, when you first launch your product, it will have no sales and traction. Due to this, Amazon will just rank it on page one. It will probably be ranked on page 40 or 50.
But using PageOne inside of ZonBase will get your product to page one on Amazon and help to drive more sales to your product.
One of the best ways of ranking your product on page one of Amazon is to tell Amazon that your product is getting enough sales for its specific keywords. To achieve this kind of result, just speak to a launch coach inside of PageOne of ZonBase completely for free.
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6. Use Pay Per Click (PPC)
If you search for “scratch off map” on Amazon, you will a bunch of sponsored results.
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The reason why those products are sponsored is because the product owners are paying Amazon to appear on page one for the term scratch off map.
If you are looking to have your product appear on page one when searched, you simply have to do the exact same thing these other product owners are doing.
How to Use Pay Per Click for Amazon FBA
In order to effectively use pay per click for Amazon FBA, you will need to grab the URL of the first organically ranking product in your niche.
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Put the link into Reverse ASIN inside of ZonBase and analyse the keywords that product is currently ranking for. This time around, export those keywords into an excel file.
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Wait! Before you continue, if you look closer you will see some misspellings and foreign languages that are still getting good amount of searches monthly.
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Did you know that if you’re to sell this product, most of your competitors would never had thought of these keywords?
Now imagine if you are to include these keywords in your product listing and also bid on them through Amazon PPC that is simply less competition for you because you would probably be the only person either using those keywords or bidding on them.
Those are the advantage that you get when you use ZonBase for Amazon FBA product research.
To bid on those keywords, all you have to do is to set up a PPC campaign inside of Amazon seller central. Click on “Advertising” and select “Sponsored Products”.
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Name your campaign, set your preferred daily budget, select manual targeting, set your Ad group name, chose your product, select keyword targeting, select enter a list. Uncheck Broad and Exact, only use Phrase and paste in the keywords you just downloaded from ZonBase.
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Hit the “Add Keyword” button and set your bid to $0.30.
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At this point what you’ll do is to check your campaign every week, any keyword that has not gotten a sale just raise its bid.
Introductory Amazon FBA Course
This Amazon FBA course is an introductory and beginner friendly course that touches on every single aspect of selling on Amazon FBA for beginners.
Off course you know that this is a simple blog post and there is a limit that we can get to, but this introductory Amazon FBA course does more than most $997, $1997 or even $24,997 courses out there.
But for a lot less, you can go from a beginner today to a pro at selling on Amazon.
My Final Verdict
We’ve come to the end of this post.
I’d like to know what your biggest takeaway from this blog post is.
Is it the product research section or creating your list?
Let me know in the comment section below and don’t forget to share this post with your friends and followers.