Amazon FBA product research is not a hard thing to do.
You just have to understand how the Amazon algorithm works for you to be able to see a breakthrough.
Think of sellers on Amazon doing some crazy numbers of up to $400,000 monthly, that kind of figure is totally achievable if you have the right information at your disposal.
In just this one blog post, you’ll learn how to go from a beginner to an expert in Amazon FBA product research.
You’ll learn some crazy ninja techniques that will help you to find winning products in just minutes.
This post will show you how to find products on Amazon that do crazy numbers of more than $200,000 monthly.
I do know that I have made a bold claim, but if you follow along you’ll see how all of these things pawns out.
To make things very easy, we are going to be using a tool called ZonBase to carry out our Amazon product research.
ZonBase Review – The Best Amazon FBA Product Research Tool
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As you might have guessed, ZonBase is an Amazon FBA product research tool.
This tool is the best out there right now. Much better than jungle scout. With ZonBase, get the best deal.
ZonBase comes at a price that is one-third of other Amazon FBA product research tools out there and also has more tools and accurate data.
Inside of ZonBase, you’ll find a bunch of different other tools. Some of the tools you’ll get inside of ZonBase are:
- ZonResearch Chrome Extension
- Sales Estimator
- Keyword Research
- Reverse ASIN
- Product Listing Optimizer
- Product Launches (PageOne)
- PPC AutoPilot
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If you’re really serious about selling on Amazon, you’ll find ZonBase really handy.
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How To Use ZonResearch for Amazon FBA Product Research
For this Amazon FBA product research training, we will be using ZonResearch.
ZonResearch is one of the tools inside of ZonBase and the best product research tool you can find anywhere else.
Inside of the ZonResearch tool, you will have to select your favorite category.
For this post, we’ll go after Home & Kitchen, Sports & Outdoors, and Beauty & Personal.
For pricing, we will set it to a minimum of $13 – this is to ensure that you still have something to take home after Amazon takes out all their fees.
In terms of reviews, it is preferred to set it at a maximum of 100 reviews. The goal here is to ensure that the products ZonResearch spills out do not have so many reviews. As you know, reviews are one of the toughest things to compete with on Amazon.
On the revenue side, we set those to a minimum of $7000 and a maximum of $30,000. We like to set this cap so that ZonResearch does not show us all the million-dollar products.
Another reason is that those million dollars products are too competitive and are run by product sellers with a huge financial war chest to run advertising and do giveaways.
If you are a new seller who is just getting started with Amazon FBA, these big sellers will squeeze you out of the market with their huge financial budget.
Once all the necessary filters have been set, your ZonResearch dashboard should look like this:
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At this point, all you need to do is to click on “search”.
ZonBase will go out and search through the millions of products on Amazon that match the criteria you have set.
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The cool thing about software like ZonBase is that you get to discover products you would never have thought of. It does the heavy lifting for you and takes out all the guesswork.
Just go through all the products that ZonBase spills out and then move on to the next step of the process.
The 6 Step Amazon FBA Product Research Checklist
After ZonBase has done its thing of spilling out a bunch of different products, the next thing to do is to open up some of the products to show its Amazon product page.
. . . (Select a product from ZonBase)
The product page on Amazon
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When this is done, simply pick the broadest of the keyword from the title of the product page and perform a search for that keyword on Amazon.
. . . (Broad keyword)
Search on Amazon
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The reason for this is that we want to see how the product that ZonBase gives us ranks concerning the overall niche that the product is located in on Amazon.
Mind you that this search should be done in the “All departments” feature on Amazon.
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When this search is done, you will find all other products on Amazon as well with a lot of reviews and sales. Right on the search result page, what you’ll do is to run the ZonBase chrome extension.
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The ZonBase chrome extension will show you all the different metrics about the products ranking on page one of Amazon for that particular product keyword you have searched.
Things to look out for are:
Average Units Sold and
Average Unit Price
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At this moment, you must bear in mind of the filters you have already set inside of ZonResearch, which are:
Reviews of a maximum of 100
Price of a minimum of $13
Average revenue of a minimum of $7,000 and a maximum of $30,000.
But the two major metrics you should pay close attention to immediately you launch the ZonBase chrome extension are Average Reviews and Average Revenue.
Once these two do not match the criteria you have set, just discard the product and move on to another product.
. . . (Bad example “coffee stir sticks”)
Once you have found a product that looks great on the metrics side of things, you the run that product against the 6 step Amazon FBA product research checklist below.
Just for this post, we’re going to use a product called “Meal Prep Station”.
After doing a search of Meal Prep Station on Amazon and running the ZonBase chrome extension, this is what you will get.
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What you’ll then do is to look at what comes up and match it against the 6 step Amazon product research checklist below:
If 10 Out of 20 Products on Page One Have More Than $7,000 a Month Revenue
Just look at the “Revenue” column and do your counting.
You must remember that our best range is between $7,000 – $30,000 on average.
Count those revenues for the product you are researching to get the number.
Once you can get at least 10 products out of 20 with revenue between $7,000 – $30,000, that product has passed this first check.
If 10 Out of 20 Products on Page One Have Less Than 100 Reviews
Again, jump over to the “Reviews” column and do your counting.
Once you can find 10 products with less than 100 reviews, that product has passed this check.
As always, we don’t want to see products with many reviews. Such products will be difficult to compete with on page one of Amazon.
This is because reviews are difficult to get on Amazon, so we don’t too much competition for any product we want to sell.
However, you should know that this shouldn’t be perfect. If the number is pretty close like 8 – 9 products that meet these criteria, you can still go it.
You may only consider going through this route should other products on page one don’t have thousands of reviews already.
No Trademark or Patent for the Main Term or Product Name
The worst thing that can happen to you as a seller on Amazon is selling trademarked products.
If you sell trademarked products, Amazon will take down your listing and you will lose your business in a snap.
The company with the trademark can even file a lawsuit against you for trademark violation and demanding some form of compensation. You must be very careful with this issue.
With that said, how do you then find your way out of this and avoid selling trademarked products?
Head over to Google and search “USPTO Trademark Search”.
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Click on the first result to visit the USA trademark database website.
On the website, click on “Trademark Electronic Search System (TESS)”
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On the Trademark Electronic Search System page, click on “Basic Word Mark Search (New User)”
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You will then be brought on the TESS search page where you will then search if the product you want to sell is trademarked.
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If after putting in the product name and the page below shows up, it means that the product does not have any trademark issue.
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The page above shows that there is no trademark for the product.
But on the reverse, if it’s a product with a trademark like “Kevlar”, you should see a result page like this.
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The page above clearly shows that there is a trademark for the product.
Let’s move on to step four of the Amazon FBA product research checklist.
Keyword Volume of Over 3000 a Month on Keyword Base
The major reason for this is that you don’t want to be selling a product that no one is actually searching for.
More search volume for a keyword simply means that more people are looking to buy that product.
While doing your product research, if you can stumble on other supporting keywords for the product you want to sell, that is bonus traffic for you.
To do the keyword volume search, you will need to make use of the keyword tool inside of ZonBase.
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Click on “Keyword”, type in the name of the product, and hit the search button.
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That should show the search volume for the keyword you’re looking for.
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Remember you should be looking for at least 3000 searches per month for the main keyword.
The keyword tool inside of ZonBase will still show you other terms related to the keyword you searched for.
This is a good thing because right in front of you are keywords you can add to your product listing to pull in more sales every month.
This approach will even help to discover keywords you would never have thought of. It is particularly good to have multiple keywords driving traffic to your product on Amazon.
Profitability Analysis – 30% Margin or Higher
Profitability analysis will help you to know if you will be profitable selling the product you have picked or not.
For this, you should be looking for a margin of 30% or higher. This will be your take-home profit after Amazon has deducted their well-deserved fee for helping you to do most of the work.
To do your profitability analysis correctly, type in “FBA revenue calculator” into Google and click on the Amazon result.
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You will be brought to Amazon’s tool where you can figure out the profitability of your product.
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To be able to use the Fulfilment by Amazon Revenue Calculator, return to the search result page for the product on Amazon and click on the first ranking product.
Mind you, do not click on the sponsored listing, be careful to click only on the first organically ranking result.
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After clicking on the first product ranking organically, inside of the product page, copy the ASIN number from the URL of the page.
The ASIN is the number written in capital letters right after the “/DP/” in the URL of the product list page.
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Copy the ASIN and head back to the FBA revenue calculator. On the Fulfilment by Amazon Revenue Calculator, paste the ASIN, and hit the search button.
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The product will then be imported by Amazon. From there you can fill in the required numbers to calculate what your profitability will be.
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On the FBA revenue calculator page, the values to put in are:
Item Price: To get this, just return to the product page on Amazon. You will see the price of the product there. Grab the price and insert it into the space provided on the FBA revenue calculator page. For this product, the price is $24.99.
Ship To Amazon: This cost will be gotten from your freight forwarder. Just ask your freight forwarder how much it will cost you to ship a unit of your product to the Amazon warehouse.
For this post, we want to be conservative and put our ship to Amazon cost at $16. Mind you, it is always way less than this. We are just being conservative with numbers and making everything look real.
Cost of Product: The value for this will be gotten from your supplier. Negotiate with your supplier and agree on how much they are willing to sell a unit of the product to you.
After you’ve gotten the price from your supplier, put it in the space provided on the FBA revenue calculator page. For this post, we shall be going with a price of $20.
This cost will vary depending on the product that you want to sell and how much your supplier is willing to sell to you.
Once everything is set, just hit the “Calculate” button.
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What you will notice is that Amazon will import and show you their fee,
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What you should be concerned about is the “Net Profitability” section with a specific focus on the “Net Margin”.
From the example above, you will see that the Net Margin is put at 47.36% – This is much higher than our target of 30%.
With this, the product has successfully passed this check.
The final step in this process of our Amazon FBA product research checklist is:
iTrack 999 Cart Trick Method
While most Amazon product research tools will try to give you the number of units sold by a particular product, such values are just estimates.
There is no better way to get the correct figure for this than to do the tracking yourself.
This may be a little work for you because it is done manually, but that is the best way to go about it.
With the iTrack 999 cart trick method, you will get the exact number of units sold daily by any particular product.
When armed with this information, you can then estimate how many units to order from your supplier.
How To Use The iTrack 999 Cart Trick Method
So how does the iTrack 999 cart trick method actually works, you may be asking?
To use this method, visit the product list page and add it to the cart.
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Once inside your cart, update the quantity and try adding 999 units into your cart for that product and hit the update button.
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If done correctly, Amazon will pop up an error message telling you the actual quantity the seller has in stock.
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When you see such a message, just set a 24-hour reminder and conduct the same cart trick method exactly after 24 hours.
What you will notice is that most times the number will be less after 24 hours, telling you that some units have been sold within the last 24 hours.
Just take note of the difference and continue with the cart trick method for the next 5 days. This will tell you the daily sales unit of any product.
With this information at your disposal, you can accurately tell if that product is actually selling or not and if it’s a product that you’ll want to still go with.
Exemption of the iTrack 999 Cart Trick Method
Off course you should know that not all method is Holy Grail.
So it is with the iTrack 999 cart trick method.
The two major exemption with the iTrack 999 cart trick method are:
Order Limit Quantity: There are times when you try out the cart trick method and it will show you that the seller only allows a particular limit per buyer.
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Should you encounter this, leave the product and try the cart trick method on other competitors.
If it’s still the same thing with other products, then just do the same thing when listing your own product.
Product Available in Stock: You may encounter a situation whereby you are trying the cart trick method when a seller just restocked their product.
In this scenario, they would probably have over a thousand units available and the cart trick method will not work.
If you encounter any of these exemptions to the iTrack 999 Cart Trick Method, then you will need to use the Sales Estimator tool inside of ZonBase to get the daily sale number for such products.
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I’d Like To Hear From You!
If you’ve made it this far, you surely deserve a trophy!
This is the end of this post.
I sincerely believe that you must have learned the best crazy Amazon FBA product research technique.
Do not look down on the steps covered in this post because it has the potential of helping to pick that winning Amazon product you have been dreaming of.
Anyways, I’d like to know, which of the techniques for today’s post will you implement immediately?
Is it the cart trick method or the profitability analysis method?
Share your thought using the comment section below.
Don’t also forget to share this post.